Keep winning - to stay relevant.
Keep winning - for our model of life.
Keep winning - oh sorry, no real talking points left, lets fill the rest up with actually good jokes, and repeat - keep winning to stay relevant again. Right?
Thats about all the complexity you need.
I hear its all the rage in the third world as well.
edit: “In order to end the war, we must keep the war relevant, to help them win the war.” Got it?
Oh and play with rimshots, guilt, pop culture references, dapper dressed comedians, scripted spontaneity, underplaying intellect - but not to make a point, but to make the audience feel smart, add a stinger against conservative audiences to feel more “edgy” (despite you representing their majority view), add a countdown element to suggest, that the Ukraine would be smart enough not to wait until it had no economic prospects anymore, because this is how wars go, and rebuilding its nation is not at all linked to the russian funds, that have been and currently are frozen by sanctions, add some unrelated comedic misunderstanding as the punchline to that one. Oh Jan, its twitter, Jan!
Hmm… Probably not that great to understand how this works… Comedy is an artform.
#itsaboutus - is PR? Art? A proper argument? An emotionally charged notion.